Achieving ROAS for our clients
The Situation
Your website is not on the first page of search engines (Google, Bing, etc.) for the keywords you want to compete with. Your competitors are getting more organic visitors than you, and you are not sure how to drive more traffic to your website. That is where our Search Engine Marketing (SEM) team comes in to talk about paid search ads.
Our Approach
We start with a complete understanding of our client’s ecosystem – websites, landing pages, email strategy, SEO strategy, and any existing or past SEM (paid ads) work. With our MedTech startup client, their e-commerce store had only been live for one year but had yet to have a paid search advertising campaign. We ran a competitive analysis to see what keywords their competitors were bidding for, and we formulated a plan of attack that placed our client’s ads side-by-side with their top competitors. Our team also strategized, designed, and developed a custom landing page designed to convert those end-users into actual customers. Building the entire funnel from strategy to paid ads to the conversion landing page is what we do best. Once ads are launched, our SEM team of experts continues to monitor ad performance and fine-tune ad campaigns to maximize the return on ad spend (RoAS).
The Mind Machine difference came down to the flow of our work. Our team is used to working with regulatory and compliance teams, and our expert copywriters are accustomed to writing about medical devices. This allowed us to integrate directly with our client’s regulatory and compliance teams, meaning we managed the entire editorial process in a way that custom-integrated into our client’s internal operations. Finding that type of expertise and flexibility with a marketing agency is rare. Hiring our team allows you to focus on the other parts of your business while giving us room to help your team succeed.
THE RESULT
After just 6 months of paid search ad campaigns, we were able to show a 6-to-1 Return on Ad Spend (RoAS) for our client. Putting back $6 for every $1 they spent in advertising money.
