Most Class II medical devices are not marketed directly to consumers. Typically, they are physician preference products, sold through sales forces that call on HCPs. But our client had a product we believed was a real game-changer in chronic disease that would resonate well with its target end user audience, so we gave a multi-functional team the challenge to make it stand out in the consumer market.
We created a multi-pronged, fully integrated campaign that used Search Engine Marketing, Search Engine Optimization, paid and organic posts on Facebook and Instagram, along with three separate GoogleAds campaigns that led to three distinctly different landing pages, each directed at a certain segment of the target market. The Mind Machine Team conducted competitive analysis, market research (primary and secondary) then put all the pieces together for a Direct-to-Consumer launch, not just to advertise the product, but to actually sell a Class II medical device through online channels directly to consumers.