In less than one week, our campaign crushed every metric for success that is established for four-week campaigns, putting us in the 92nd percentile for pickups and the 98th percentile for traffic and engagement.
- Pickup (verbatim, exact-match postings of the release): 219
- Traffic (views and web hits): 33,365
- Engagement (click-throughs and shares): 576
Also, we had contracted for one 60-second story on Coffee with America. This story was so compelling that they produced a two-minute segment instead, and aired on affiliates more than 2,850 times over three weeks, reaching a total of 8.25 million viewers.