Get Into the Mind of Your Competition
The Situation
Our client noticed that their main competitor was switching production facilities that allowed the competition to utilize a different sterilization method. They turned to Mind Machine to help them understand the science behind the different sterilization methods and ultimately why their competition made this move.
Our Approach
We leveraged our network of scientists to educate our clients on the different sterilization modalities:
- The science behind the different modalities
- Technology/structures needed to apply the different modalities
And conducted a pricing analysis to help our clients understand how the different sterilization modalities impacted the competitor’s financial margins. Variable cost of the different modalities when applied to the competitor’s product included:
- Location of facilities that are capable of the technology
- Usage costs, shipping costs
- Comparison to our client’s sterilization modality
THE RESULT
The client had a better understanding of the competition's thought process and gained confidence in knowing that their sterilization modality was appropriate for their volumes/buyers.
