The Situation

Our client came to us wanting to carve out a brand position and identity in a mature category where nothing truly stood out — i.e. they needed to figure out not only how to differentiate their brand, but also communicate to people why that differentiation even mattered.

Our Approach

We started by digging deep into the hearts and minds of our client’s target customers, uncovering their deep-seated wants, needs and challenges. We then married that with an in-depth understanding of our client’s goals and what makes their brand unique. Those hard-won insights were ultimately used to craft a highly differentiated and ownable brand position in the market, which were brought to life through innovative creative that formed the backbone of all brand communications.