CORE CAPABILITY – PHARMACY / RETAIL PROGRAM TO EXPAND PATIENT ADOPTION
CORE CAPABILITY – PHARMACY / RETAIL PROGRAM TO EXPAND PATIENT ADOPTION
The Situation
A client wanted to expand retail uptake of their product by implementing a turnkey copay assistance program to boost pharmacist and patient support.
Our Approach
We provided an analysis of top competitive products and patient out-of-pocket costs at pharmacy under varying types of coverage—high deductible health plan, coinsurance, copay, and cash to evaluate. Then we recommended pharmacy programs to lower out-of-pocket costs for patients until pharmacy benefit coverage with payers was secured.
The Result
Our client received our competitive pricing recommendations and pursued pharmacy programs to lower out-of-pocket costs for patients at launch. This program was rolled out at Walgreens, CVS, and other top-tier retailers—totaling some 30,000 stores where the product’s launch was seen as highly successful.
