Blog
MedTech marketing and strategy resources from our subject matter experts.
Understanding Series A, B, and C Funding for MedTech Startups
MedTech is at the forefront of innovations that promise to transform the healthcare industry. Many MedTech startups have the potential to revolutionize patient care, diagnostics, treatment, and medical research. While the scientific significance of MedTech is readily acknowledged, what is often overlooked is the fact that... [Read more]
A Guide to the MedTech Approval Process in Global Markets
The approval process for medical technology (MedTech) products and solutions is critical and non-negotiable. However, complications arise from the presence of multiple regulatory standards and jurisdictions worldwide. This presents a complex challenge for MedTech companies trying to get their solutions to global markets. In this... [Read more]
Medical Device Classifications: FDA vs EMA vs MDD vs PMDA
Regulation, review, and authorization are critical tools for bringing medical devices to market, monitoring patient safety, and ensuring the best health outcomes. While regulatory guidance can vary globally, comparing approval processes can help open the reliability of each pathway. The Food and Drug Administration... [Read more]
Prepare to Scale Efficiently With Digital Solutions for MedTech
Whether you’re gearing up for a product launch or expanding your content creation, connecting with your audience is essential. This requires a robust digital marketing approach at every point of your organization’s journey. From planning your Medtech launch to scaling your business, here are insights... [Read more]
Winning E-commerce Customer Retention Strategies for Medical Device Brands in 2023
How is customer retention for your e-commerce channel? Would you say you are satisfied with how your brand's current social media presence boosts your brand's customer retention rates? In this article, we dive into 2023 social media trends for e-commerce brands. MedTech brands are... [Read more]
