Mind Machine Ranks No. 28 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies Mind Machine Ranks No. 28 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies Mind Machine Ranks No. 28 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies
HCP Adoption

Navigating Sunshine Act Reporting in MedTech

By: Charlene Petuship | 6 min read

The healthcare sector operates under multiple levels of regulatory, reporting, and compliance requirements. For MedTech companies and startups, this often translates to a higher administrative burden and the risk of inadvertent non-compliance. As MedTech innovators strive to enhance patient care and improve healthcare outcomes, the sensitive nature of their operations makes them stand out from startups in other fields. The need for transparency and adherence to ethical standards means they are often held to a higher degree of scrutiny than their counterparts. 

A crucial aspect that MedTech startups must negotiate in this context is the Sunshine Act, a piece of US legislation designed to bring transparency to financial relationships between companies in the medical sector and healthcare providers. This guide simplifies the complex mandates of the Sunshine Act, making it easy for MedTech professionals to effortlessly comply and thrive in this challenging and competitive sector. 

The Sunshine Act and its Relevance to MedTech Companies 

The Sunshine Act is important for doctors, hospitals, medical schools, medical equipment manufacturers, and suppliers. Let’s understand what it is all about and how it is relevant to MedTech companies in particular. 

What is the Sunshine Act? 

The Sunshine Act, formally known as the Physician Payments Sunshine Act, is US Federal legislation enacted in 2010 as part of the Affordable Care Act. Its primary objective is to shed light on financial interactions between healthcare providers like physicians and the pharmaceutical, biotech, and medical device industries. 

The act mandates the disclosure of detailed information about payments and other ‘transfers of value’ worth more than a threshold amount between physicians, teaching hospitals, and manufacturers of drugs, medical devices, and others. The Act is administered by the Centers for Medicare & Medicaid Services (CMS) through the Open Payments Program. 

Overview Of Sunshine Act Reporting Requirements And Disclosure Processes 

MedTech companies play a vital role in the healthcare ecosystem by collaborating with healthcare providers to develop and market innovative medical devices and technologies. As such, the Sunshine Act places a significant responsibility on such companies, mandating them to continuously track and report their financial transactions with healthcare professionals. 

Sunshine Act reporting requires MedTech companies to disclose various payments, including gifts, honoraria, research funding, consulting fees, and travel expenses provided to healthcare providers. 

Covered Transactions and Payments 

The Sunshine Act covers various financial interactions between MedTech companies and healthcare providers. They include: 

Covered transactions in the MedTech industry include, but are not limited to: 

Understanding the Monetary Thresholds for Reporting 

Reporting entities must adhere to strict monetary thresholds, often as low as $10 in certain categories. The Sunshine Act defines the specific monetary thresholds that trigger reporting requirements. These thresholds are typically modified annually based on the consumer price index. 

Payments less than the threshold amount are exempt from reporting under the Open Payments Program. All payments and transfers of value exceeding that amount must be reported as long as they are made to or requested by a covered recipient. 

Reporting Timelines and Deadlines

The Sunshine Act designates an annual reporting period from January 1st to December 31st of every year. MedTech companies are required to collect and aggregate payment data throughout the year and submit the information to CMS by the designated deadline. 

Consequences of Non-Compliance and Penalties for Late or Inaccurate Reporting 

Failure to comply with Sunshine Act reporting requirements can result in significant negative consequences. Here are some of the: 

California’s Initiative and the Sunshine Act 

A new California law that went into effect on 1 January 2023 aims to go beyond some of the provisions of the Sunshine Act. Assembly Bill 1278 aims to increase openness regarding the connections between medical professionals and drug and device manufacturers. Patients can use this information to make educated decisions about their care. 

The new law requires California-licensed physicians and surgeons to provide each patient with written or electronic notice of the Open Payments database during their first visit. Additionally, doctors and surgeons must “conspicuously” display an Open Payments database notice with a link to the database in each location where they practice. Assembly Bill 1278 does not change the annual reporting frequency mandated by the Sunshine Act. 

Sunshine Act and Fair Market Value 

Fair market value (FMV) is a key component in Sunshine Act reporting. The term describes the price at which a transaction would occur between a MedTech company and healthcare providers under typical market circumstances, free from undue influence. In other words, payments cannot be made with extraneous considerations in mind or in lieu of referral-related agreements. The reliability and integrity of disclosed data increases when FMV is accurately calculated, ensuring that reported financial interactions comply with fair and reasonable market standards. 

All payments to doctors and teaching hospitals must meet FMV requirements under the Sunshine Act. The FMV clause is intended to increase openness about the connections between medical professionals and pharmaceutical and device manufacturing companies. FMV information is also important for patients who need assistance making informed decisions about their healthcare needs. 

Working with Compliance Partners 

MedTech startups often lack the in-house skills necessary to negotiate complex regulatory and compliance requirements. It can be particularly challenging given that the bulk of their energies are tied up in core activities like research and development. The easiest solution to this problem is engaging a reliable compliance partner like Mind Machine. These specialized firms can provide customized solutions to guide startups through compliance requirements. 

Here are some of the benefits of engaging a compliance partner for MedTech startups: 

The Significance of Sunshine Act Reporting on MedTech Companies 

Sunshine Act reporting can influence business relationships between MedTech companies and healthcare providers. Transparent reporting builds trust, while non-compliance can lead to reputational damage and strained partnerships. Sunshine Act reporting is an opportunity for MedTech companies to demonstrate transparency and accountability in their internal processes. Companies that proactively disclose financial interactions can substantially enhance their credibility and reputation within the industry. 

A Dependable Partner for Accurate MedTech Compliance and Reporting 

Navigating the intricacies of Sunshine Act reporting can be challenging for MedTech startups. There’s just too much at stake here to leave this critical job to someone without the requisite experience and expertise. Mind Machine is an end-to-end solutions provider for MedTech startups. We help promising startups with everything from fundraising to market planning and healthcare compliance to growth acceleration. 

We’re interested in hearing from you if you have a technology or solution that improves healthcare outcomes and helps people live more rewarding lives. Reach out to us today to make a difference in the MedTech space.

About the Author

Charlene Petuship

Charlene Petuship

Operations Specialist & Healthcare/Pharma Compliance Expert
Charlene is responsible for overseeing agency staffing, supervising the company’s daily operations, managing relationships with key vendors, and more. With over a decade of helping companies with traditional and unique requests, Charlene has been able to bring staff, tools, and project plans together in order to ensure every detail is addressed and accounted for. No matter what you need, Mind Machine is equipped to get you across the finish line.

Core Expertise:
Healthcare & Pharma Compliance
Project Management
FDA Compliance
Digital Marketing